As Told By Nick Evans Of International Flavors & Fragrances, Inc., Bint el Sudan historically was one of the top-selling perfumes in the world; less than 20 years ago 11 million bottles per annum were coming out of Nigeria alone. its scent is all-pervasive within the African continent where its institutional weight and cultural influence can be compared to that of Chanel No.5 in the West…
Perfume is so much a part of the African way of life that Bint el Sudan was used whenever perfume or oil was, when required for custom, religion or hygiene purposes.
